There Are Several Ways of Providing Consumers Authentic Offerings: (1)facilitate

question 124

Multiple Choice

There are several ways of providing consumers authentic offerings: (1) facilitate customization; (2) __________; (3) create a social process that allows consumers to share their interests; and (4) manage any dimension of their reputation that might influence perceptions of authenticity.

• A) allow for adaptability at every customer contact point
• B) back up claims with scientific research, market research, or governmental documentation
• C) do thorough research at each stage of the new-service development process
• D) provide personal interaction rather than automation
• E) obtain personal endorsements from celebrity spokespeople and other opinion leaders

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Definitions:

Vagabonds

Individuals who wander from place to place without a permanent home or job, often living a lifestyle outside conventional societal norms.

Freely

Without restriction or limitation; able to act, speak, or think without being hindered or constrained.

Globality

The condition or quality of being global, emphasizing a comprehensive, worldwide perspective.

Transnational Processes

Activities and phenomena that cross national boundaries, involving interactions among people, businesses, and governments of different countries.