Which of the Following Statements Regarding Service Branding Is MOST

question 71

Multiple Choice

Which of the following statements regarding service branding is MOST accurate?

• A) Because the classification of services is so complex, it is far more difficult to find a brand name that hasn't already been taken.
• B) Services must include the word "service" in all their brand names to assure that customers understand they are not purchasing a product.
• C) Service firms with a well-established brand reputation will also find it easier to introduce new services than firms without a brand reputation.
• D) Many consumers are suspicious of companies that offer too many services under the same brand name.
• E) Many service organizations, such as banks, hotels, and restaurants do not rely heavily on branding because of the extent to which they are people-dominated services.

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Definitions:

Appropriate

Suitable or proper in the context of the circumstances or requirements.

More Power

The possession of greater authority, influence, or strength compared to another individual, group, or entity.

Abuse Power

The misuse of one's position of authority or control to harm, exploit, or unfairly disadvantage others.

Role of Incentives

The role of incentives in negotiations involves using motivational factors to encourage or influence the behavior or decisions of the other party.