Concept of Internal Marketing Is Based on the Notion That

question 33

Multiple Choice

concept of internal marketing is based on the notion that a service organization must focus on its __________ before successful programs can be directed at customers.

• A) competitors
• B) prospects
• C) shareholders
• D) employees
• E) suppliers

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Definitions:

Contribution Margin

What’s left of the sales proceeds once variable expenditures are taken out.

Direct Labor

The labor costs directly attributed to the production of goods or services; it includes wages paid to workers physically making a product.

Constrained Resource

A limited resource in a production process that can restrict the company's ability to produce goods, impact scheduling, and ultimately affect throughput.

Current Profitability

A measure of how much profit a company is generating at the current time, often used to assess financial health.