Mars, Inc, Sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms

question 34

Multiple Choice

Mars, Inc., sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and Three Musketeer candy. This variety of brand names is typical of a __________ strategy.

• A)co-branding
• B)multibranding
• C)multiproduct
• D)mixed brand
• E)private branding

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Definitions:

Voter Registration Drive

An organized effort to encourage eligible individuals to register to vote in elections.

Mississippi

A state located in the southeastern region of the United States, known for its river, which is the second-longest in the country.

Southern Manifesto

A document written in 1956 that repudiated the Supreme Court decision in Brown v. Board of Education and supported the campaign against racial integration in public places.

Great Society

Term coined by President Lyndon B. Johnson in his 1965 State of the Union address, in which he proposed legislation to address problems of voting rights, poverty, diseases, education, immigration, and the environment.