Airlines Feature Load Factor as A(n)__________ Measure on Their Marketing

question 20

Multiple Choice

Airlines feature load factor as a(n) __________ measure on their marketing dashboards.

• A)productivity
• B)price differentiation
• C)tangibility
• D)capacity management
• E)profitability

Recognize the purpose behind offering different types of discounts, such as cash discounts, trade discounts, and seasonal discounts.

Distinguish between different incentives such as promotional allowances and cash discounts.

Define and differentiate between FOB origin pricing and other geographic pricing strategies.

Comprehend the implications and motivations behind promotional allowances.

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Definitions:

Current Ratio

A ratio indicating how well a company can cover its short-term dues.

Receivable Turnover Ratio

A financial metric that measures how efficiently a company collects cash from its credit sales by comparing net credit sales with the average accounts receivable.

Cash Dividend

A payment made in cash to shareholders that is derived from a company's profits or reserves.

Times Interest Earned Ratio

A financial metric assessing a company’s ability to meet its interest obligations from its operating income.