Selecting a Brand Name,it Should (1)suggest Product Benefits; (2)be Memorable,distinctive

question 314

Multiple Choice

selecting a brand name,it should (1) suggest product benefits; (2) be memorable,distinctive and positive; (3) __________; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.

• A) never have a humorous connotation
• B) be easy to spell and pronounce
• C) fit the company or product image
• D) not be easily imitated
• E) be patented

---

Definitions:

Posterior Chamber

The fluid-filled space in the eye between the iris and the lens, forming part of the eye’s anterior segment and involved in maintaining intraocular pressure.

Vitreous Chamber

The large space inside the eye, filled with vitreous humor, that helps maintain its shape and supports the retina.

Iris

The colored part of the eye surrounding the pupil, responsible for controlling the diameter of the pupil and thus the amount of light reaching the retina.

Choroid

A layer of the eye between the retina and the sclera, rich in blood vessels, providing oxygen and nourishment to the outer layers of the retina.