Second Step in the Sequential Process of Building Brand Equity

question 121

Multiple Choice

second step in the sequential process of building brand equity is to __________.

• A) develop positive brand awareness
• B) establish a brand's meaning in the minds of consumers
• C) elicit the proper consumer responses to a brand's identity and meaning
• D) create a consumer-brand connection
• E) reward loyal customer behavior

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Definitions:

Numbers

Entities that are used in mathematics and computing to perform various operations, representing quantities or values.

Addresses

References or locations in computer memory that allow data to be uniquely identified and accessed.

Increment

Increment is an operation that increases the value of a variable by a fixed amount, usually by 1.

Decrement

An operation that decreases the value of a variable by a specific amount, commonly by one.