During the Introduction Stage of the Product Life Cycle,the Place

question 135

Multiple Choice

During the introduction stage of the product life cycle,the place (distribution) element of the marketing mix is highly involved with

• A)increasing inventory levels at warehouses and distribution centers to meet potential demand.
• B)gaining as many retail distribution outlets as possible,even though many will be reluctant to carry the new product.
• C)using an intermodal logistics system to get the products through the marketing channel as quickly as possible.
• D)building storage warehouses and distribution centers to establish an efficient infrastructure for the new product.
• E)obtaining contracts with independent sales agents and brokers instead of using the firm's salesforce.

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Definitions:

Theory Y

Theory Y suggests a management style that assumes employees are self-motivated, seek responsibility, and can solve work problems creatively, advocating for a participative management approach.

Imagination

The ability of the mind to be creative or resourceful, envisioning things not currently present or not yet existing.

Positivist Concept

A philosophical theory stating that positive knowledge is based on natural phenomena and their properties and relations as verified by empirical evidence.

Chester I. Barnard

An American business executive and author known for his contributions to management theory, particularly in organizational and communication theory.