Four Steps in the Sequential Process of Building the Brand

question 88

Multiple Choice

four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating a consumer-brand connection.

• A) forming a brand personality
• B) easing consumers' decision making
• C) developing brand licensing criteria
• D) rewarding loyal customer behavior
• E) eliciting the proper consumer responses to a brand's identity and meaning

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Definitions:

Equity Changes

Alterations in a company's equity due to transactions with owners, profits or losses, and other comprehensive income.

Dividends Paid

The portion of corporate earnings distributed to shareholders, usually in the form of cash or additional stock.

New Share Issues

The process by which a company issues additional shares of stock to raise capital, diluting the holdings of existing shareholders.

Financial Statements

Documents that report the financial activities and conditions of a business or entity, typically including balance sheet, income statement, and cash flow statement.