Microsoft Introduced Its Zune Player a Few Years After Apple

question 207

Multiple Choice

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors offered their new MP3 players.Sales were very disappointing.According to the textbook,the primary reason for the Zune's failure was due in large part to

• A) bad timing.
• B) not satisfying customer needs on critical factors.
• C) poor product quality.
• D) an insignificant point of difference.
• E) incomplete market and product protocol.

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Definitions:

Limited Warranty

A warranty that is restricted to certain parts, certain defects, or has a specified time limit.

Continuous-yes Close

The continuous-yes close is a sales technique where the salesperson asks a series of questions designed to elicit affirmative answers, leading to a positive response on the sale.

Labor Coverage

An insurance or warranty term that covers the cost of labor in the repair or replacement of covered items.

Alternative Close

A sales technique where the salesperson presents multiple options to the prospect, indirectly nudging them towards making a decision.