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During the introduction stage of the product life cycle,a(n) ________ pricing strategy may be used.This pricing strategy charges a high initial price to recoup the costs of product development.
Reward Power
The capacity to offer something of value as a means to influence the behavior of others.
Influence
The capacity to have an effect on the behavior, development, or character of someone or something.
Value
The importance, worth, or usefulness of something, often determining its desirability or the principles held by individuals or organizations.
Positive Face
The desire or need of an individual to be appreciated and approved by others in social interactions.
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