Customer Experience Management (CEM)process Should

question 168

Multiple Choice

customer experience management (CEM) process should

• A) allow for spontaneity and not be too rigid or planned.
• B) be unique to each individual customer's experience.
• C) stress the similarities in style, function, and form of their service relative to the top competitors in the industry.
• D) differentiate a service from other service offerings.
• E) be performed by someone outside the firm to guarantee objectivity.

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Definitions:

Inferior Goods

Goods for which demand decreases as the income of the consumer increases, opposite to normal goods.

Demand Curve

An image that depicts how the price level of a good or service influences its required quantity within a designated period.

Number of Buyers

The total quantity of individuals or entities in a market that are potential or actual purchasers of goods and services.

Complement

A good or service that is used in conjunction with another good or service, often enhancing the value or use of the primary product.