Key Idea Behind Diffusion of Innovation Is That __________

question 109

Multiple Choice

key idea behind diffusion of innovation is that __________.

• A) not all consumers accept a new product at the same time; adoption of a product spreads slowly throughout the population
• B) once a product enters the market, the time span between awareness and purchase is incredibly short
• C) the introduction of an entire new product class almost always diffuses the importance of its predecessor within a matter of months
• D) adoption of a new product line does not change the diffusion rate of older lines in the market
• E) the rate of adoption is independent of other product form innovations or competitive products in the marketplace

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Definitions:

Intangibility

Intangibility refers to the characteristic of services that cannot be seen, touched, or physically measured, making them difficult to evaluate before purchase.

Spa Amenities

Features and services provided by a spa, such as massages, facials, and body treatments, aimed at enhancing the guest's relaxation and well-being.

Gross Domestic Product

The total value of all goods and services produced within a country's borders in a specific time period, serving as a measure of economic performance.

Proportion

The relationship between parts and the whole, often expressed as a ratio or fraction, indicating the relative size or importance of elements within a context.