Concept of the Diffusion of Innovation Shows How a Product

question 51

Multiple Choice

concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e.,first buy) a new product.Each product adopter category has a unique profile.Consumers who are venturesome,highly educated,and use multiple information sources are called __________.

• A) innovators
• B) early adopters
• C) early majority
• D) late majority
• E) laggards

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Definitions:

Alcoholism

a chronic disease characterized by uncontrollable drinking and preoccupation with alcohol, often leading to physical and psychological dependence.

Ethnic Groups

Communities or populations sharing common cultural traits, ancestry, language, history, and sometimes physical characteristics.

Alcoholism

A chronic condition characterized by an uncontrollable urge to consume alcohol despite adverse consequences to health, social life, and personal responsibilities.

Italian and Chinese Americans

American citizens or residents of Italian or Chinese descent, often with a heritage that influences their cultural practices.