Managers Often Use Two Special Indexes to Help Identify Strong

question 334

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes focus on

• A)marketing efficiency and production efficiency.
• B)dollar market share and unit market share.
• C)monthly dollar sales by channel and monthly number of units sold by channel.
• D)sales per square foot and same-store sales growth.
• E)category development and brand development.

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Definitions:

Per-Unit Tax

A tax that is levied on a product based on a fixed amount per unit, affecting the supply curve by elevating production costs.

Tax Burden

The measure of the total amount of taxes imposed by a government on individuals, businesses, and other entities, often expressed as a percentage of GDP.

Product Structure

An organizational framework that groups together all the elements involved in producing a specific product or product line.

Organizational Structures

The framework within which organizational tasks are divided, resources are allocated, and departments are coordinated.