Johnson & Johnson Effectively Repositioned St

question 293

Multiple Choice

Johnson & Johnson effectively repositioned St.Joseph Aspirin as a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks.This is an example of repositioning by __________.

• A) reacting to a competitor's position
• B) reaching a new market
• C) catching a rising trend
• D) changing the value offered
• E) product modification

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Definitions:

Probability Tree

A diagram that shows the possible outcomes of a series of related probabilities.

Bayes' Law

A theorem describing the probability of an event based on prior knowledge of conditions that might be related to the event.

P(A|B)

The probability of event A occurring, given that event B has already occurred.

P(B|A)P(A)

Represents the probability of event B given event A has occurred, multiplied by the probability of event A; used in the calculation of joint probabilities.