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Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong,hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use and through a money-back guarantee.P&G used this repositioning strategy with its Old Spice brand anti-perspirant to __________
Nurse
A healthcare professional trained to care for people who are sick or injured, often holding a range of responsibilities including patient care, education, and support.
Felony
A serious crime usually punishable by more than one year in prison or by death.
Chronic Back Pain
A persistent, long-lasting pain located in the back, often negatively impacting quality of life and daily activities.
Stealing Narcotics
The act of unlawfully taking narcotics, which are drugs used for pain relief, often leading to legal consequences.
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