Trading Down Refers to ________ When Repositioning a Product

question 2

Multiple Choice

Trading down refers to ________ when repositioning a product.

• A) reducing the number of features, qualities, or price
• B) reducing the amount of product carried as inventory
• C) reducing the number of product items in a product line
• D) redirecting marketing resources from a "cash cow" target market to one that is not performing as well in the hopes of increasing sales and profits
• E) encouraging consumers through the use of coupons and deals to purchase a firm's lower-priced products

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Definitions:

Cost of Goods Sold

The direct costs attributable to the production of goods sold by a company, including materials, labor, and overhead.

Sales Revenue

The total amount earned from the sale of goods or services before deducting any expenses, discounts, and returns.

Period Cost

Costs that are expensed in the period they are incurred, not directly tied to the production process and include expenses such as rent, utilities, and administrative salaries.

Workers' Compensation

A form of insurance providing wage replacement and medical benefits to employees injured in the course of employment.