Term Branding Refers to __________

question 371

Multiple Choice

term branding refers to __________.

• A) the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them
• B) the value added to the product from the additional features given to a product beyond its functional attributes
• C) the identification of an organization's products based upon individual SKUs
• D) an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors
• E) the establishment of a commercial, legal name under which a company does business

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Definitions:

Globalization

The process by which businesses, technologies, or philosophies spread throughout the world, leading to increased interconnectedness and interdependence among nations.

Glocalization

Is the simultaneous homogenization of some aspects of life and the strengthening of some local differences under the impact of globalization.

Homogenization

The process of making things uniform or similar, often seen in cultures losing distinct features due to globalization.

Regionalization

Is the division of the world into different and often competing economic, political, and cultural areas.