Ideally,before a New Product Is Developed,a Firm Should Have a Precise

question 7

Multiple Choice

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1) a well-defined target market; (2) specific customers' needs,wants,and preferences; and (3) __________.

• A) what the product will be and do to satisfy consumers
• B) a clear plan for product distribution
• C) clear financial goals and expectations
• D) an analysis of potential competitors' products
• E) a precise budget of how much can be spent for the marketing program

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Definitions:

Cephalocaudal

From head to tail.

Proximodistal

From the inner part (or axis) of the body outward.

Growth Spurt

A period during which growth advances at a dramatically rapid rate compared with other periods.

Fourth

The ordinal number following the third, indicating the sequence of an item in a list.