Four Steps in the Sequential Process of Building the Brand

question 88

Multiple Choice

four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating a consumer-brand connection.

• A) forming a brand personality
• B) easing consumers' decision making
• C) developing brand licensing criteria
• D) rewarding loyal customer behavior
• E) eliciting the proper consumer responses to a brand's identity and meaning

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Definitions:

Conversion Costs

The combination of labor costs and overhead costs incurred to convert raw materials into finished products.

Manufacturing Costs

Expenses directly related to the production of goods, including materials, labor, and overhead.

Work in Process

Inventory items that are partially completed goods, still undergoing manufacturing processes.

Materials Costs

The total expenses incurred for the materials used in the production process or in the provision of services.