Sells a Portable Workbench Called the FAHRTFULL

question 166

Multiple Choice

sells a portable workbench called the FAHRTFULL.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States however,may not be as effective due to __________.

• A) disappointment when the product fails to perform
• B) the element of humor which makes consumers question product quality
• C) governmental restrictions on brand names regarding bodily functions
• D) language and cultural differences
• E) difficulty in spelling and pronunciation

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Definitions:

Sodium Amobarbital Test

A diagnostic procedure that uses a barbiturate to temporarily inactivate one hemisphere of the brain, helping to identify speech and memory functions.

Dichotic Listening

Experimental procedure for simultaneously presenting a different auditory input to each ear through stereophonic earphones.

fMRI Tests

Functional magnetic resonance imaging tests, a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.

EEG

Electroencephalography, a method to record electrical activity of the brain via electrodes placed on the scalp.