Four Steps in the Sequential Process of Building the Brand

question 57

Multiple Choice

four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) __________.

• A) easing consumers' decision making
• B) forming a brand personality
• C) creating a consumer-brand connection
• D) rewarding loyal customer behavior
• E) developing brand licensing criteria

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Definitions:

Educated Consumers

Consumers who are well-informed about products, services, and market practices, enabling them to make discerning purchasing decisions.

Marketing Strategies

Comprehensive plans formulated by organizations to reach and persuade potential customers to purchase their products or services.

Consumer Confidence

A measure of how optimistic or pessimistic consumers are regarding their expected financial situation, an indicator of the overall state of the economy.

Purchasing Power

The ability of an individual or group to buy goods and services, often related to their income and the price level of goods.