Selecting a Brand Name,it Should (1)suggest Product Benefits; (2)be Memorable,distinctive

question 190

Multiple Choice

selecting a brand name,it should (1) suggest product benefits; (2) be memorable,distinctive and positive; (3) fit the company or product image; (4) __________; and (5) be simple and emotional.

• A) never have a humorous connotation
• B) be easy to spell and pronounce
• C) be patented
• D) not be easily imitated
• E) have no legal or regulatory restrictions

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Definitions:

Manufacturing Cycle Time

The total time taken from the start of production to the completion of the final product, including all processing and waiting times.

JIT Systems

Just-in-time production strategies that aim to reduce in-process inventory and carrying costs by producing only what is needed, when it's needed.

TPS

An acronym for Toyota Production System, a methodology that aims to increase efficiency by eliminating waste and improving production processes.