Feature Bloat Is

question 127

Multiple Choice

Feature bloat is

• A) an exaggeration of a product's performance capabilities.
• B) the overcharging in price for a minor or cost-free product enhancement.
• C) the requirement of having consumers learn new behaviors with a continuous innovation.
• D) an excessive number of product attributes that overwhelms consumers with unnecessary complexity.
• E) the increase in package size when adding more content or making it larger (the "mega" phenomenon).

---

Definitions:

Persuade People

The act of convincing individuals to change their beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Monitor Brain Waves

The process of observing and recording the electrical activity in the brain using techniques such as electroencephalography (EEG).

Short-term Memory

A cognitive system with a limited capacity that is responsible for the temporary storage and manipulation of information.

Hypnotized

Being in a state induced by hypnotism where one exhibits increased responsiveness to suggestions and commands, often used for therapeutic reasons or entertainment.