Stage of the New-Product Process That Turns an Idea on Paper

question 35

Multiple Choice

stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) commercialization
• E) development

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Definitions:

Professional Selling

The sale of products or services in a business-to-business context, often involving skilled salespeople and complex selling processes.

Prospect

A potential customer or client who has been identified as having the interest and ability to purchase a product or service.

Trial Close

A sales technique involving asking a prospect a question that assumes they are ready to make a purchase decision, used to assess readiness to buy.

Experienced Salespeople

Individuals who have a significant amount of knowledge and skills acquired through years of working in sales positions, enabling them to effectively understand and meet customer needs.