Subbranding Involves

question 120

Multiple Choice

Subbranding involves

• A)having one firm manufacture a product and a second firm distribute it all under the same name.
• B)changing a brand name of a product line extension product by making it "New and Improved!"
• C)combining a corporate brand with a new brand to distinguish a part of its product line from others.
• D)creating a knockoff version of a product and changing the spelling of the name (chicken to "chikin" as is the case with Chick-Fil-A).
• E)using the same name for the original product and all subsequent product line and brand extensions.

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Definitions:

Higher Value

The greater importance, worth, or usefulness of something compared to other things.

Negotiated Contracts

Negotiated contracts are agreements resulting from discussions between two or more parties, where the terms are discussed and agreed upon by all involved, often requiring compromise.

Mach Negotiators

Negotiators who adopt a more strategic, manipulative, or high Machiavellian approach in their negotiation tactics.

Machiavellianism

A personality trait which sees a person so focused on their own interests they will manipulate, deceive, and exploit others to achieve their goals.