Brand Extensions Require__________

question 325

Multiple Choice

Brand extensions require__________.

• A) manufacturing a product under a new name that consumers will view as an entirely new product line
• B) manufacturing a new product with the same brand name for a new market segment in the same product class so consumers will view it as a logical addition to the original product line
• C) manufacturing accessory products for the base offering, such as Barbie clothes for Barbie Dolls
• D) licensing another firm to manufacture modified versions of the original products
• E) applying the current brand name to enter a completely different product class

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Definitions:

Formula Sales Approach

A structured selling method that follows a predefined sequence of steps tailored to guide the customer through the buying process.

Armour Brand

A notable brand, particularly in the context of sports clothing and accessories, known for its high-quality products.

Protective Coating

A layer or substance applied to surfaces to protect them from corrosion, weathering, abrasion, or other environmental damage.

Visual Aids

Tools such as charts, graphs, and images used to enhance a presentation or communication.