Multibranding Refers to a Branding Strategy in Which a Firm

question 162

Multiple Choice

Multibranding refers to a branding strategy in which a firm __________.

• A) gives each product a distinct name, which is useful when each brand is intended for a different market segment
• B) uses different brand names for the same product across multiple countries
• C) uses one name for all its products in a product class
• D) produces products but sell them under the brand name of a wholesaler or retailer
• E) contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications

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Definitions:

Social Media

Online platforms that allow users to create and share content or to participate in social networking.

Personal Electronics

Devices intended for individual use, typically for entertainment, communication, or function, such as smartphones, laptops, and tablets.

Collaborative Writing

The act of jointly producing a document or piece of content by multiple authors or contributors.

Videoconferencing

The holding of a conference among people at different sites by using computer networks to transmit audio and video data.