Two Basic Components of a Customer's Evaluation of a Service

question 50

Multiple Choice

two basic components of a customer's evaluation of a service are

• A) expectations and customer contact.
• B) expectations and experience.
• C) intangibility and inconsistency.
• D) experience and credence.
• E) inconsistency and inseparability.

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Definitions:

Net Operating Income

A measure of a company's profitability, calculated by subtracting operating expenses from operating revenues.

Selling Price

The price at which goods or services are sold to customers, determined by factors including cost, market demand, and competition.

Advertising Budget

The allocation of funds towards advertising activities planned for a specific period to help reach marketing objectives.

Monthly Sales

The total revenue generated from sales of goods or services within a specific month.