Manufacturer's Branding Strategy in Which a Distinct Brand Name Is

question 7

Multiple Choice

manufacturer's branding strategy in which a distinct brand name is given to each of its products is referred to as __________.

• A) multiproduct branding
• B) generic branding
• C) product differentiation branding
• D) mixed branding
• E) multibranding

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Definitions:

Baseline Principles

Fundamental guidelines or norms that serve as a starting point for further development or evaluation.

Distributive Justice

The ethical concept concerning the fair distribution of resources and wealth among all members of a society.

Affirmative Action

Policies or measures that are intended to address past discrimination and increase opportunities for historically underrepresented groups.

John Rawls

An American political philosopher in the liberal tradition, best known for his theory of justice as fairness, which emphasizes a form of social contract as a way to determine the principles of justice.