Private Branding Refers to a Branding Strategy in Which a Firm

question 54

Multiple Choice

Private branding refers to a branding strategy in which a firm __________.

• A)gives each product a distinct name when each brand is intended for a different market segment
• B)uses different brand names for the same product across multiple countries
• C)uses one name for all its products in a product class
• D)produces products but sell them under the brand name of a wholesaler or retailer
• E)contractually,and for a fee,allows other firms to use its brand name,requiring that the product be made to its specifications

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Definitions:

Short Run

A timeline in economics where at least one factor of production is fixed, constraining the ability to adjust to changing economic conditions.

Long Run

In economics, a period of time in which all factors of production and costs are variable and can be adjusted.

New Entrants

Businesses or individuals that recently entered a market or industry, bringing new competition and potentially disrupting existing dynamics.

Economic Profits

The financial gain obtained after subtracting both explicit and implicit costs from total revenues.