Coke Was Repositioned as a Slightly Sweeter,less Filling Soft Drink

question 114

Multiple Choice

Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was __________.

• A) to reach a new market
• B) to catch a rising trend
• C) to change the value offered
• D) to change its target audience
• E) to react to a competitor's position

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Definitions:

Dress

A piece of clothing for women or girls that covers the body and extends down over the legs.

Identification

in psychology, the process whereby an individual assimilates an aspect, property, or attribute of another and is transformed, wholly or partially, by the model the other provides.

Sex-Role Identity

An individual's identification with the cultural expectations and roles associated with their biological sex.

Early Childhood

A critical period in human development spanning from birth to around 8 years old, where fundamental physical, cognitive, emotional, and social development occurs.