Using an Existing Brand Name to Introduce a Product That

question 9

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Harley-Davidson magazine did when it introduced __________,and it failed quickly.

• A) aspirin
• B) yogurt
• C) disposable underwear
• D) soda (soft drink)
• E) perfume

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Definitions:

Cell Phone

A portable electronic device for communication, that can make and receive calls over a radio frequency link while the user is moving within a service area.

Driving

The operation and control of a vehicle, such as a car, truck, or motorcycle, usually on public roads.

Texting

The act of sending and receiving short text messages, typically through mobile phones.

Parallel Processing

denotes the brain's capacity to process multiple pieces of information simultaneously, allowing for tasks like visual recognition to occur quickly and efficiently.