Using an Existing Brand Name to Introduce a Product That

question 198

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Bic did when it introduced __________,and it failed quickly.

• A) aspirin
• B) yogurt
• C) disposable underwear
• D) soda (soft drink)
• E) lemonade

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Definitions:

Heterogeneity

Heterogeneity refers to the quality or state of being diverse in character or content, often used in various contexts to describe differences among individuals, populations, or data sets.

Technological Solution

An answer or fix to a problem that is achieved through technological tools, systems, or innovations.

Inseparable

In a service context, referring to the simultaneous production and consumption of services, indicating that services cannot be separated from their providers.

Perishable

Items, especially foodstuffs, that spoil or decay in a relatively short period and require special handling, storage, and quick consumption.