Means of Displaying or Graphing in Two Dimensions the Location

question 175

Multiple Choice

means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand,is referred to as a

• A) perception matrix.
• B) growth-share matrix.
• C) market-product grid.
• D) perceptual map.
• E) product differentiation chart.

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