Of the Following Were Brand Extension Disasters EXCEPT

question 105

Multiple Choice

of the following were brand extension disasters EXCEPT:

• A) Cosmopolitan yogurt.
• B) Frito Lay lemonade.
• C) Life Savers soda.
• D) Bic disposable underwear.
• E) Windows Vista.

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Definitions:

Mental Gestalts

Integrated patterns or configurations that arise from the psychological organization of thoughts, perceptions, or experiences.

Environmental Stimuli

External events or circumstances that can affect an organism's behavior or physiological responses.

Mental Associations

Mental associations are connections made between different ideas, feelings, or memories in the mind.

Observable Behavior

Actions or reactions of an individual that can be directly seen and measured, as opposed to thoughts or feelings that are internal.