Market Segmentation Involves Aggregating Prospective Buyers into Groups That (1)will

question 183

Multiple Choice

Market segmentation involves aggregating prospective buyers into groups that (1) will respond similarly to a marketing action and (2)

• A) respond similarly to marketing messages.
• B) have common needs.
• C) have similar shopping styles.
• D) will become loyal customers.
• E) will become stakeholders of the organization.

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Definitions:

Action Step

A specific, measurable, actionable task that is part of a larger strategy or plan.

Cover Letter

A document sent with a resume to provide additional information about one’s skills and experience.

Interview

A structured conversation where one party asks questions, and the other provides answers, commonly used for job selection processes.

Employer

An individual or organization that hires and pays people to work for them.