New-Product Process Refers to

question 205

Multiple Choice

new-product process refers to

• A) the informal process of "brain storming" to generate new-product concepts at a marketing staff meeting.
• B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
• C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
• D) the two stages an organization goes through from idea generation to commercialization.
• E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

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