Which Type of Consumer Product Is Purchased Relatively Infrequently and Takes

question 206

Multiple Choice

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs much comparison shopping time?

• A) convenience product
• B) shopping product
• C) specialty product
• D) unsought product
• E) discretionary product

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Definitions:

Mean Age

The average age of individuals in a particular group, calculated by summing their ages and dividing by the number of individuals.

Psychosocial Task

A challenge or duty that relates to an individual’s psychological development in, and interaction with, a social environment.

Identity

The qualities, beliefs, personality, appearance, and culture that make a person or group who they are.

Erikson

A psychologist known for his theory on the psychosocial development of human beings.