New-Product Strategy Development Refers to

question 102

Multiple Choice

New-product strategy development refers to

• A) the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype.
• B) the stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives.
• C) a formalized protocol for new product development determined by director of marketing.
• D) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
• E) the stage of the new-product process that turns the idea on paper into a prototype, which results in a demonstrable, producible product corresponding to its protocol.

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Definitions:

Group Socialization

Group socialization is the process through which new members learn the norms, values, and behaviors required to become fully integrated and functioning members of a group.

Resocialization Stage

Involves the process of adjusting and learning new norms, values, attitudes, and behaviors to match a new role or social environment.

Entrance Transition Point

The moment or phase where an individual or group begins a new stage or enters a different environment or context, such as the beginning of a career or educational phase.

Hierarchical Structure

An organizational structure where entities are ranked according to levels of importance or authority.