Of the Eight Primary MARKETING-RELATED Reasons for New-Product Failure Is

question 73

Multiple Choice

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

• A) skipping steps in the new-product process
• B) pushing a product too early into the market
• C) no economical access to buyers
• D) not learning from past new-product failures
• E) not understanding the legal definition of newness.

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Definitions:

Commercialization

The process of introducing a new product or service into the market, involving activities from development to sales.

Market Testing

The process of evaluating the viability of a new product or service through trials in specified market areas.

Business Analysis

The practice of identifying business needs and determining solutions to business problems, often involving assessment of processes and systems.

Environmental Scanning

The process of collecting, scrutinizing, and utilizing information about events, trends, and relationships in an organization's external environment.