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which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?
Cultural Context
The environment or situation that includes the social norms, values, customs, and beliefs that influence the behavior and perception of individuals.
Countercultures
Groups or movements that reject and oppose dominant societal norms and values, often creating their own cultural norms.
Subcultures
Cultural groups within a larger culture, having beliefs or interests divergent from those of the larger culture.
Subcultures
Cultural groups within a broader culture, especially those with beliefs or interests at variance with those of the larger culture.
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