Which of the Following Is an Example of a "Tiffany/Walmart

question 102

Multiple Choice

Which of the following is an example of a "Tiffany/Walmart" strategy?

• A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D)Gap's Banana Republic chain sells blue jeans for $58,whereas its Old Navy stores sell a slightly different version for $22.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Performance Measures

Metrics or standards used to assess and quantify the efficiency, productivity, or success of an individual, group, or organization's output.

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.

Measurement Tool

Instruments or methodologies used to assess, evaluate, or quantify various metrics or performance indicators.