Assume That as Marketing Director for Mazda,you See Your Sales

question 178

Multiple Choice

Assume that as marketing director for Mazda,you see your sales decreasing in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action,the fastest,most specific sources of ideas would likely be

• A) consumer suggestions.
• B) employee suggestions.
• C) research and development breakthroughs.
• D) competitive products.
• E) outside consultants.

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Definitions:

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The links between neurons in the brain and nervous system, through which they communicate via electrical and chemical signals.