You Are Using a Marketing Dashboard to Discover Which Cities

question 53

Multiple Choice

you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen,what marketing metric should be used to measure sales performance?

• A) every metric possible
• B) shelf facings for this year and last year by city
• C) production costs
• D) customer psychographics
• E) unit sales for this year and last year by city

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Definitions:

Notes Payable

A formal written agreement in which one party agrees to pay another a specific sum of money, either on demand or at a determined future date.

Interest-Bearing Note

A debt instrument that pays interest to the holder until its maturity date.

Issuance of Note

The act of creating a promissory note by which a borrower agrees to pay back a lender according to set terms.

Discounted Note

A promissory note whose proceeds are less than its face value due to interest being deducted in advance.