Which of the Following Is a Criterion Used for Selecting

question 54

Multiple Choice

Which of the following is a criterion used for selecting a target market?

• A)similarity of needs of potential buyers within a segment
• B)difference of needs of buyers between segments
• C)expected growth of a segment
• D)feasibility of a marketing action to reach a segment
• E)simplicity and cost of assigning potential buyers to segments

---

Definitions:

Opportunities

Situations or conditions favorable for achieving a specific goal or for implementing a new strategy.

Strengths

Characteristics of the business or team that give it an advantage over others in the industry.

Latent

Existing but not yet developed or manifest; hidden or dormant potential that may emerge under certain conditions.

Technological Advancements

The process of innovation and development in technology, leading to new products, services, or ways of doing things.