Of the Following Were Brand Extension Disasters EXCEPT

question 105

Multiple Choice

of the following were brand extension disasters EXCEPT:

• A) Cosmopolitan yogurt.
• B) Frito Lay lemonade.
• C) Life Savers soda.
• D) Bic disposable underwear.
• E) Windows Vista.

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Definitions:

Profit Potential

The capacity for future financial returns or earnings.

Market Entry

The strategies or methodologies used by a company to start selling its products or services in a specific market or geographic area.

Direct Investment

Investment in a business or real estate venture in a foreign country in a way that grants the investor control or significant influence over the venture.

Internationalization

The process of designing products, services, and strategies in a way that they can be easily adapted to various international markets.