Which of the Following Is a Criterion Used for Selecting

question 64

Multiple Choice

Which of the following is a criterion used for selecting a target segment?

• A) potential for increased profit
• B) similarity of needs of potential buyers within a segment
• C) difference of needs of buyers among segments
• D) competitive position
• E) potential of a marketing action to reach a segment

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Definitions:

Full Recovery

The process or outcome of returning to a state of health, wellbeing, or functional normality after illness, injury, or a challenging situation.

Bulimia Nervosa

Eating disorder in which a person regularly eats huge quantities of food and then purges the body by laxatives, induced vomiting, fasting, or excessive exercise.

Behavioral Pattern

Repetitive actions or ways of behaving that are characteristic of an individual or group, often analyzed in psychological contexts.

Binge Eating Disorder

Eating disorder in which a person loses control over eating and binges huge quantities of food.