Kimberly-Clark Developed Its Avert Virucidal Tissues That Contained Vitamin C

question 226

Multiple Choice

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

• A) an insignificant point of difference.
• B) too little market attractiveness.
• C) poor execution of the marketing mix.
• D) poor product quality.
• E) incomplete market and product protocol.

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Definitions:

Fair Value

An estimated market price in which an asset would be willingly bought and sold in a transaction between knowledgeable, willing parties.

Acquisition Method

A set of accounting procedures used for business combinations, where the acquiring entity accounts for the assets and liabilities of the acquired entity at their fair values.

Consideration Transferred

The total amount of assets given up or liabilities undertaken by a buyer to acquire control of a business or asset.

Book Value

The value of an asset as recorded on the balance sheet, calculated as the cost of the asset minus any depreciation, amortization, or impairment costs.